CB Expo

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1. Tobacco Revealed: Varieties, Innovation, Sustainability and the Future of Global Markets


Meet renowned cigar manufacturers and tobacco producers and discover the fascinating diversity of tobacco – from traditional and new varieties to innovative cultivation techniques and the special characteristics of growing regions around the world.

This event is dedicated to the intricacies of sustainable farming practices, modern methods, and the future of responsible tobacco production. Gain valuable insights from leading tobacco producers, renowned cigar manufacturers, and industry experts who will analyze emerging markets and offer strategies for tapping into new opportunities.

Whether you are an experienced professional or an industry enthusiast, these discussions will provide you with invaluable knowledge about the ever-changing tobacco landscape.

What you can expect:

  • Exclusive insights into the world of tobacco
  • First-hand expert knowledge
  • Valuable networking opportunities

2. The differences in marketing, production and storage


How do innovative manufacturing methods, storage, and the work of master blenders influence the character of a cigar? Learn all about the intricacies of cigar production and discover how the right humidity shapes the flavor. We'll also provide you with valuable marketing strategies that are crucial for the industry's successful future.

What you can expect:

  • Cigar production and storage
  • Influence of humidity and storage on taste
  • Successful marketing strategies in the cigar industry

3. Creative concepts & sales maximization for retailers


The dialogue between retailers and consumers is crucial for the future of the industry. Learn how retailers develop creative concepts and offer exceptional service to stand out in a constantly changing market environment. Be inspired by how innovative sales approaches and a unique customer experience can enrich the cigar world.

What you can expect:

  • Exchange about innovative sales strategies
  • New approaches for the consumer market
  • Successful concepts for the modern cigar trade
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