Spirits Showcase Pavilion

1. Tobacco Revealed: Varieties, Innovation, Sustainability and the Future of Global Markets

Meet renowned cigar manufacturers and tobacco producers and discover the fascinating diversity of tobacco – from traditional and new varieties to innovative cultivation techniques and the special characteristics of growing regions around the world.

This event is dedicated to the intricacies of sustainable farming practices, modern methods and the future of responsible tobacco production. Gain valuable insights from leading tobacco producers, renowned cigar manufacturers and industry experts who will analyze emerging markets and offer strategies to exploit new opportunities.

Whether you are an experienced professional or an industry enthusiast, these discussions will provide you with invaluable knowledge about the ever-changing tobacco landscape.

What to expect:

• Exclusive insights into the world of tobacco
• first-hand expert knowledge
• Valuable networking opportunities

2. The differences in marketing, production and storage

How do innovative manufacturing methods, storage and the work of the master blenders influence the character of a cigar? Learn all about the intricacies of cigar production and discover how the right humidity shapes the taste. We will also give you valuable marketing strategies that are crucial for the successful future of the industry.

What to expect:

• cigar production and storage
• Influence of humidity and storage on taste
• Successful Marketing Strategies in the Cigar Industry

3. Creative concepts & sales maximization for retailers

The dialogue between retailers and consumers is crucial for the future of the industry. Find out how retailers develop creative concepts and offer exceptional service to stand out in a constantly changing market environment. Be inspired by how innovative sales approaches and a unique customer experience can enrich the cigar world.

What to expect:

• exchange about innovative sales strategies
• New Approaches for the Consumer Market
• Successful concepts for the modern cigar trade