Cigar Culture Summit

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Cigar Culture Summit 2025 – Pleasure. Knowledge. Connection.

A groundbreaking industry highlight is set to debut at InterTabac 2025 – the Cigar Culture Summit. In collaboration with The Cigar Academy, this exclusive gathering will unite the most influential figures in the cigar world. The Cigar Culture Summit is more than just a conference; it’s a dynamic hub for knowledge, innovation, and collaboration. Industry leaders, suppliers, manufacturers, retailers, associations, and aficionados will come together to shape the future of the cigar culture. Expect thought-provoking presentations, engaging roundtables, and unparalleled networking opportunities, all designed to foster meaningful discussions and insights at the highest level.

Be part of this historic first edition and experience the cigar industry like never before — where tradition meets innovation at the Cigar Culture Summit 2025!

Wednesday, September 17, 2 pm to 6:30 pm

Entrance North, Messe Dortmund

The cornerstones of the Cigar Culture Summit 2025

Why is the Summit the perfect event for you?

Cornerstone 1:

Manufacturer, wholesalers, distributors and suppliers

Discover the best, newest and forgotten tobacco varieties as well as innovation opportunities and sustainable practices for a successful future. Gain insights into the global markets and their developments.

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This cornerstone delivers compact industry intelligence tailored for decision-makers, product developers, and brand strategists. Across five focused sessions, it explores key challenges and opportunities — from sustainable tobacco cultivation and evolving consumer trends to emerging global markets. Practical insights meet strategic foresight, presented by experts in farming, production, analytics, and distribution. It’s not just about information, but about sparking ideas to shape the future of blends, brands, and business models. A must-attend event for those who want to actively lead the next chapter of the premium cigar industry.

What to expect:

- Evolving tobacco varieties and the impact of climate and fermentation
- Sustainability along the supply chain – from farm to humidor
- Growth opportunities in emerging international markets
- Shifting consumer behavior and next-generation marketing strategies
- Success Stories from the Field – Panel with Export Leaders

Still not enough to discover? Stay curious and look forward to the additional DeepDive Stage, which takes an even closer look at the topics!

Cornerstone 2:

Wholesalers, distributors, retailers and CigarClubs

Get to know brands and special editions in different workshops and exclusive tastings. How do flavours change due to different storage conditions, what role do spirits play and what role does a specific tobacco type plays? Here you can learn everything directly from the big stars of the industry brought to you by The Cigar Academy.

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How do innovative manufacturing methods, storage and the work of the master blenders influence the character of a cigar? Learn all about the intricacies of cigar production and discover how the right humidity shapes the taste. Beside that: The role of different spirits!

What to expect:

- Cigar production and different storage options
- Influence of humidity and storage on taste
- Different soil, different tobacco - different taste! But why?

Cornerstone 3:

Retailers - Cigars & Pipes

A compact program tailored for cigar and pipe retailers, offering hands-on insights to boost sales, visibility, and customer loyalty in today's evolving retail landscape. Creative concepts that maximise sales, trends at the POS heading and success with innovative sales strategies.

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Specialist cigar and pipe retailers are facing new challenges: Advertising bans, changing consumer habits and rising expectations of advice and the shopping experience. The compact specialist program provides practical impulses on POS strategies, customer loyalty, new target groups and the sale of pipe products. In workshops and interactive formats, participants will receive concrete ideas on how they can successfully align their business for the future.

What to expect:

- POS strategies despite advertising restrictions
- Understanding new consumer types
- Rethinking pipe sales
- Using events & tastings to drive revenue
- Leveraging digital tools in-store
- Building community and long-term customer relationships

Cornerstone 3:

Retailers

Rely on creative concepts that maximise sales. Where is the trend at the POS heading and what do you need to prepare for the future? We will show you how to lead your business to success with innovative sales strategies.

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3. Creative concepts & sales maximization for retailers

The dialogue between retailers and consumers is crucial for the future of the industry. Find out how retailers develop creative concepts and offer exceptional service to stand out in a constantly changing market environment. Be inspired by how innovative sales approaches and a unique customer experience can enrich the cigar world.

What to expect:
- Exchange about innovative sales strategies
- New Approaches for the Consumer Market
- Successful concepts for the modern cigar trade

Cornerstone 2:

Retailers, wholesalers, distributors and aficionados

Get to know brands and special editions in exclusive tastings. How do flavours change due to different storage conditions, what role do spirits play and which marketing strategy is the best? Here you can learn everything directly from the big stars of the industry.

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2. The differences in marketing, production and storage

How do innovative manufacturing methods, storage and the work of the master blenders influence the character of a cigar? Learn all about the intricacies of cigar production and discover how the right humidity shapes the taste. We will also give you valuable marketing strategies that are crucial for the successful future of the industry.

What to expect:
- Cigar production and storage
- Influence of humidity and storage on taste
- Successful Marketing Strategies in the Cigar Industry

Cornerstone 1:

Manufacturer, wholesalers, distributors and suppliers

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1. Tobacco Revealed: Varieties, Innovation, Sustainability and the Future of Global Markets

Meet renowned cigar manufacturers and tobacco producers and discover the fascinating diversity of tobacco – from traditional and new varieties to innovative cultivation techniques and the special characteristics of growing regions around the world.
This event is dedicated to the intricacies of sustainable farming practices, modern methods and the future of responsible tobacco production. Gain valuable insights from leading tobacco producers, renowned cigar manufacturers and industry experts who will analyze emerging markets and offer strategies to exploit new opportunities.
Whether you are an experienced professional or an industry enthusiast, these discussions will provide you with invaluable knowledge about the ever-changing tobacco landscape.

What to expect:
- Exclusive insights into the world of tobacco
- First-hand expert knowledge
- Valuable networking opportunities

7:30 pm – Exclusive Cigar Reception: Where Connections Ignite

The Cigar Reception – one of the most anticipated highlights of the Summit – offers an exclusive networking and entertainment experience that allows for both relaxed conversations and valuable professional contacts.

Look forward to the perfect mix of exquisite cigars, fine drinks, great company and inspiring conversations. Meet industry leaders, enthusiasts and experts to exchange ideas, develop new ideas and celebrate cigar culture in style.

Don’t miss this unique opportunity to make valuable contacts, promote cooperation and enjoy an unforgettable evening!